Paid Social

Smarter Spend. Sharper Results. Paid Social That Turns Insight Into Impact.

Built around your goals, not the algorithm’s.

With over a decade of experience running high-performing paid social campaigns for leading UK brands, we know how to cut through the noise and drive results that matter.

Our strategies are laser-focused on what’s best for your business, not what fills Meta’s pockets.

Smarter targeting. Stronger creative. Better returns. That’s our kind of paid social.

Whether you’re driving conversions, building brand awareness, or launching a new product, we’ll connect you with the right audience, with the right message, on the right platforms and make every pound work harder.

What We Do

Strategy Planning
Audience & Funnel Design
Account Architecture
Creative & Messaging Frameworks
Campaign Activation & Management
Optimisation, Scaling & Testing
Performance Repotting & Insight

How We Work

1. Discover

We get under the skin of your brand, audience, and growth goals. We analyse existing performance, platform data, and competitor activity to identify opportunities across channels like Meta, TikTok, LinkedIn, and beyond.

2. Plan

No one-size-fits-all here. We build a paid social strategy tailored to your objectives, budgets, and funnel stages from awareness and engagement to lead generation and sales.

3. Activate

We bring the strategy to life with precision targeting, thumb-stopping creative, and full-funnel campaign structures designed to drive measurable performance.

4. Optimise

Through continuous testing of audiences, formats, messaging, and spend, we optimise in real time, scaling what works and cutting what doesn’t to maximise ROI.

5. Recalibrate

Regular performance reviews keep your campaigns aligned with evolving goals, platform updates, and audience behaviour ensuring your paid social stays one step ahead.

Report

Clear, actionable reporting that goes beyond surface-level metrics. You’ll always know what’s driving results, where opportunities lie, and how your investment is performing.

Why Work With Us?

Expert-Led Campaigns

10+ years in paid social means we know the platforms' pitfalls and opportunities and how to make every channel deliver.

Media Without the Mystery

No black boxes or inflated metrics. Just transparent insights and honest reporting.

Smarter Spend, Bigger Wins

We build strategies that make budgets work harder driving performance, not platform profits.

Advantage in Partnerships

We’re collaborators, not contractors. Our Advantage in Partnership approach means we work with you, creating campaigns that match your brand and move your business forward.

“Paid social is where creativity and performance truly meet. We don’t believe in off-the-shelf tactics or chasing vanity metrics, we focus on understanding what genuinely drives results for each client. By combining smart targeting, strong creative and continuous optimisation, we deliver campaigns that don’t just generate activity, but real, scalable growth.”

— Chris, Head of Paid

GET IN TOUCH WITH CHRIS TODAY

Our Work

Expanding Reach With Data-Led Strategy

Client

Mission

When YES Energy partnered with We Are Intrinsic, the objective was simple: establish a strong digital presence and implement a scalable paid media strategy designed to drive efficient, high quality conversions.

Results

+431% Increase in Conversions

+244% Increase in Conversion Rate

Read the case study

Client Testimonials

Our results speak for themselves. Here's what our clients have to say about working with Intrinsic - real partnerships built in trust, collaboration, and performance that delivers.

If you need a new website, you need to get in touch with We Are Intrinsic... I can’t recommend them highly enough! From the very beginning, starting with our initial meeting with Mark and Christina, the team demonstrated a deep understanding of our vision and goals, translating them into a sleek, modern, and highly functional website that will truly be an intrinsic part of our business. Their attention to detail is second to none, and their commitment to quality is evident through every step of the process. Working with We Are Intrinsic was such a seamless and thoroughly enjoyable experience that I can honestly say it’s a shame we don’t need another website! Though we do plan to use them for future marketing endeavours.

BCM Jack Sumner

Working with Intrinsic has been an absolute joy. We approached Intrinsic to help us with our SEO and they have been open and flexible, offering practical and actionable solutions. They answer any and every question, and communication has been outstanding throughout the entire process. If you’re looking for an agency with knowledge, skills and heaps of enthusiasm, We Are Intrinsic is the agency for you.

Kirklees College Eliza Duckworth

We have been working with Mark and the team at We Are Intrinsic for a number of years now. They are a great team to work with, always happy to help and advise on our online business, which they have transformed in our time working together. I would highly recommend them to anyone wanting to grow their online presence.

Hoseshop Mike Shakespeare

YES Energy Solutions has been working with We Are Intrinsic for just over a year and it’s honestly been a great experience. In that time, they’ve built our new website, created our digital marketing campaigns from scratch and are now leading our SEO with clear expertise. We love the weekly updates and how easy they are to talk to. They’re always happy to jump on a call, answer questions and explain things clearly. It genuinely feels like working with an extension of my own team.

YES Energy Solutions Anne Goldring

Really pleased with how things have gone working with you all so far - great communication, quick to respond, and we’ve already seen some solid results. Looking forward to what we can achieve together this year.

Stories Flooring Yarl Christie

Frequently Asked Questions

Get in Touch

Have a Paid Social project in mind? Let’s make it happen!
Use the form below to tell us what you need, and we’ll be in touch soon.