With Connected TV advertising that builds your brand and drives performance.
At We Are Intrinsic, we help brands reach premium, engaged audiences through Connected TV, delivering the impact of television with the precision of digital.
By blending strategic planning, advanced targeting, and performance-led optimisation, we turn big-screen visibility into a powerful growth channel for your business.
From audience strategy and creative placement to measurement and attribution, we make sure your brand doesn’t just appear on TV, it shows up in the right homes, at the right moments, with messages that move people to act.
Whether you’re launching your first Connected TV campaign or scaling an existing one, we’ll help you unlock smarter reach, stronger recall, and results you can clearly track.
We deep-dive into your brand, audience, and market to understand where Connected TV fits within your wider media mix and how it can drive real business impact.
Every campaign is built around your goals, from awareness and consideration to site visits and conversions. We map platforms, audiences, and formats to a strategy designed for reach and relevance.
We launch and manage your Connected TV campaigns across premium streaming environments, ensuring your ads appear in brand-safe, high-attention contexts.
We continuously test audiences, creatives, and placements to improve performance, refining frequency, reach, and cost efficiency in real time.
What works gets amplified. We expand winning segments, platforms, and formats to drive incremental growth without wasted spend.
Clear, commercial reporting that shows what’s driving reach, attention, and action and exactly how Connected TV is contributing to your wider marketing performance.
From audience modelling to programmatic buying, our specialists ensure your campaigns are built for both brand impact and measurable results.
We combine the storytelling strength of television with the targeting and accountability of digital media.
Every decision is driven by data so your investment in Connected TV is optimised for outcomes, not just impressions.
We work as an extension of your team, aligning your Connected TV strategy with your wider business and marketing goals to deliver growth, not just reach.
“Connected TV gives brands the power of television with the accountability of digital and that’s where real growth happens. At We Are Intrinsic we don’t just buy media, we build strategies around audiences, attention, and outcomes. Our approach is rooted in data, creativity, and partnership, so every campaign is designed to reach the right people, in the right environments, with results you can clearly see and scale.”
— Mark, Managing Director
Client
Mission
British Fires approached We Are Intrinsic with a clear ambition: to increase visibility among high-value UK homeowners while ensuring their TV investment delivered measurable, accountable impact.
Results
Our results speak for themselves. Here's what our clients have to say about working with Intrinsic - real partnerships built in trust, collaboration, and performance that delivers.
Connected TV advertising places your brand on streaming platforms and smart TVs, combining the reach and impact of television with the targeting and measurement of digital. Your ads are delivered to specific audiences based on data, not just broad demographics.
Connected TV can start driving awareness and consideration almost immediately after launch. Performance insights are available in real time, allowing us to optimise and scale what’s working throughout the campaign.
Traditional TV buys are based on broad audience estimates and fixed schedules. Connected TV uses programmatic buying, precise audience targeting, and detailed reporting, giving you more control, flexibility, and measurable outcomes.
We handle strategy, audience targeting, media planning and buying, creative testing, optimisation, and performance reporting, ensuring your campaigns run in premium, brand-safe streaming environments.
Because audiences are shifting from linear TV to streaming. Connected TV allows your brand to reach high-attention viewers on the biggest screen in the home, with the accountability and insight of digital advertising.
Have a Connected TV project in mind? Let’s make it happen!
Use the form below to tell us what you need, and we’ll be in touch soon.
