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Privacy Policy

Privacy Policy

We Are Intrinsic Limited

Last updated: June 2026


We Are Intrinsic Limited (“We Are Intrinsic”, “we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website at weareintrinsic.co.uk, interact with our content, or submit an enquiry to us.

Please read this policy carefully. If you have any questions, you can contact us at the details provided at the end of this document.

1. Who We Are

We Are Intrinsic Limited is a digital marketing agency registered in England and Wales.

Registered company name: We Are Intrinsic Limited

Company number: 13158150

Registered address: Mabgate Business Centre, Mabgate, Leeds, England, LS9 7DR

Website: weareintrinsic.co.uk

We Are Intrinsic Limited is the data controller for the personal data collected through this website.

2. What Personal Data We Collect

We may collect and process the following personal data about you:

Information you provide to us directly:

  • Name
  • Email address
  • Phone number
  • A message or description of the service you are interested in (e.g. PPC, SEO, or both)

Information collected automatically when you visit our website:

  • IP address
  • Browser type and version
  • Pages visited and time spent on the site
  • Referring URL (how you arrived at our site)
  • Device type and operating system
  • Interactions with pages, buttons, and content

3. How We Collect Your Data

We collect personal data in the following ways:

  • Through our contact form (Name, Email Address, Phone Number, Message)
  • Through our performance audit request form (Name, Email Address, Phone Number, Area of Interest)
  • Automatically through cookies and tracking technologies when you visit our website (see Section 7)

4. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to your enquiries and communicate with you about our services
  • To send you marketing and informational content if you have subscribed to our newsletter or otherwise consented
  • To analyse website performance and user behaviour to improve our website and services
  • To track the effectiveness of our advertising and marketing campaigns
  • To comply with our legal obligations

5. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

Legitimate interests – for analytics, website improvement, and understanding how visitors use our site, where our interests are not overridden by your rights.

Consent – where you have actively opted in to receive communications from us.

Contract / pre-contract steps – when you submit an enquiry, we process your data in order to respond and potentially enter into a business relationship with you.

6. Third Parties We Share Data With

We may share your data with trusted third-party service providers in order to operate our website and deliver our services. These include:

Google (Analytics and Tag Manager) – we use Google Tag Manager (container ID: GTM-M88HRFPX) to manage tracking scripts, and Google Analytics to monitor website performance and user behaviour. Google may process data in the USA; this transfer is covered by Google's standard contractual clauses.

Email and CRM platforms – we may use third-party tools to manage newsletter subscriptions and correspondence. These providers are bound by their own privacy policies and data processing agreements.

We do not sell your personal data to any third party.

7. Cookies

Our website uses cookies and similar tracking technologies to improve your experience and gather analytical data. Cookies are small text files placed on your device when you visit our website.

We use the following types of cookies:

Essential cookies – required for the website to function correctly.

Analytics cookies – used by Google Analytics to collect anonymous data about how visitors use our website, including pages viewed and time spent on the site.

Marketing/tracking cookies – may be placed by advertising platforms we use (such as Google Ads or Meta) to measure campaign performance.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of some parts of our website.

8. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this policy:

  • Enquiry and contact form data: retained for up to 2 years from the date of submission, unless a business relationship is established, in which case we retain it for the duration of that relationship plus 6 years (in line with standard contractual limitation periods).
  • Analytics data: typically retained in line with the default retention periods set by Google Analytics (up to 26 months).

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to access – to request a copy of the personal data we hold about you.
  • The right to rectification – to request that inaccurate or incomplete data is corrected.
  • The right to erasure – to request that we delete your personal data in certain circumstances.
  • The right to restrict processing – to ask us to limit how we use your data.
  • The right to data portability – to receive your data in a structured, machine-readable format.
  • The right to object – to object to processing based on legitimate interests, including for direct marketing.
  • Rights related to automated decision-making – we do not make automated decisions that have a legal or significant effect on you.

To exercise any of these rights, please contact us using the details in Section 11. We will respond within one calendar month.

10. How We Protect Your Data

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

11. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or wish to raise a complaint, please contact us:

We Are Intrinsic Limited

Mabgate Business Centre, Mabgate, Leeds, England, LS9 7DR

Website: weareintrinsic.co.uk

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator:

ICO website: ico.org.uk

ICO helpline: 0303 123 1113

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.