YES Energy launched from scratch in November 2024, building a complete digital presence from the ground up.
One year on, we reviewed performance during peak season to measure the impact of a fully structured paid media strategy. The result was significant gains in efficiency, engagement and conversion performance despite a reduction in overall impressions.
Launching a brand from scratch meant building awareness, generating demand and driving measurable conversions in a competitive market.
The priority was clear: create a scalable paid media framework that maximised efficiency, prioritised high-intent users and reduced wasted spend.
We implemented a structured optimisation strategy focused on segmentation, smart bidding and continuous refinement.
Complete Account Restructure
Campaigns were segmented by location, allowing precise budget allocation and better performance control. This ensured high-priority areas were fulfilled efficiently while maintaining performance oversight.
Target CPA Bidding Strategy
Transitioning to a target CPA approach prioritised high-intent users, improving conversion efficiency and reducing wasted impressions. While reach decreased slightly, this shift drove a 71% reduction in CPA YoY.
Conversion-Focused Refinement
Ongoing analysis of messaging, audiences and placements strengthened performance across peak season, driving higher engagement and stronger ROI.
The campaign delivered strong, measurable year-on-year growth:
Despite an 18% reduction in impressions, performance improved dramatically - demonstrating how a structured, data-led bidding and segmentation strategy can drive substantial growth while improving efficiency.
“Our goal with YES Energy was to build a paid media strategy that didn’t just generate visibility, but delivered real, efficient growth from the ground up. We focused on creating a scalable structure, tightening targeting and refining campaigns around high intent users to reduce wasted spend and maximise performance. The result was a huge year-on-year uplift proving that smarter strategy beats bigger reach every time.”
Chris, Head of Paid
Client
Mission
When British Fires partnered with We Are Intrinsic, the focus was on building clarity and structure into their paid media activity, creating a framework designed for scalable, long-term growth.
Results
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