Skip to main content

Our Blog

Insights. Ideas. Intrinsic Thinking.

From paid media performance tips to SEO deep dives, brand strategy, data hygiene, and everything in between, our blog exists to help brands like yours grow smarter, scale faster, and stay ahead of the curve.

Your Customers Are Asking ChatGPT Which Sofa to Buy - Is Your Brand in the Answer?

Walk down a high street and the shop window is doing a very specific job. It's not selling you anything directly. It's making you stop, look, and decide in about two seconds whether this place is for you. That's exactly what short-form video does now. Except the window isn't on a high street. It's a 9:16 frame on someone's phone, and you've got about a second and a half - not two - before they scroll past. For home and lifestyle brands, this matters more than most categories. Nobody's making a snap decision on a sofa. But they are making a snap decision about whether your brand is worth a second look. And a lot of brands are still treating that window like a TV ad slot.

AI Search Search Marketing AI Tech Digital Strategy SEO
Read the blog post

Short-Form Video Is the New Shop Window: What Home & Lifestyle Brands Are Getting Wrong

Walk down a high street and the shop window is doing a very specific job. It's not selling you anything directly. It's making you stop, look, and decide in about two seconds whether this place is for you. That's exactly what short-form video does now. Except the window isn't on a high street. It's a 9:16 frame on someone's phone, and you've got about a second and a half - not two - before they scroll past. For home and lifestyle brands, this matters more than most categories. Nobody's making a snap decision on a sofa. But they are making a snap decision about whether your brand is worth a second look. And a lot of brands are still treating that window like a TV ad slot.

AI Search Search Marketing AI Tech Paid Social Digital Strategy
Read the blog post

Stop Chasing AI Trends - Start Using It Strategically

There's no shortage of excitement around AI right now. Conferences, LinkedIn posts, podcasts — everyone has a story about what they're building or experimenting with. But if you look closely, a lot of that activity isn't actually moving the needle for the businesses involved. The truth is, most companies don't have an AI problem. They have a strategy problem.

AI Search Search Marketing AI Tech
Read the blog post

Ranking is easy. Being trusted is harder.

There's a quiet shift happening in how people find things online. It's not a Google update. It's not a new platform. It's something harder to track in Search Console and harder to fix with a technical audit. People have stopped fully trusting the places they search - and started trusting each other instead.

SEO AI Search Search Marketing
Read the blog post

ChatGPT now knows where you are: What this means for local search (and your business)

Search is changing again - but this time, it’s not Google leading the shift. OpenAI has introduced location sharing in ChatGPT, allowing users to share their device location to receive more accurate, localised responses. On the surface, it sounds like a small update. In reality, it’s a pretty big signal of where search is heading next.

SEO AI Search Search Marketing
Read the blog post

Google says frequent crawling is a good sign - here’s what that actually means

Recently, Google quietly published a new help document explaining how its web crawlers work. On the surface, it’s fairly basic guidance. But one line in particular caught the attention of many SEOs: Frequent crawling is a good sign. If Googlebot is visiting your site often, Google says it usually means your content is seen as fresh, relevant, or in demand. For anyone monitoring crawl stats in Search Console, that’s an interesting signal. But to understand why it matters, it’s worth stepping back and looking at what crawling actually is.

SEO Digital Strategy Google Search
Read the blog post

Airbnb’s CEO says traffic from AI chatbots converts better than Google

Earlier this month, Airbnb shared something that made a lot of marketers pause - during its latest earnings call, the company revealed that traffic coming from AI chatbots is converting at a higher rate than traffic coming from Google search. Not more traffic. Better converting traffic.

SEO AI Search Search Marketing
Read the blog post

The Shift From TV to Digital: Why It’s Time to Rethink Your Media Mix

For years, TV has been the cornerstone of brand advertising – mass reach, prestige and impact. But the landscape is shifting. Traditional viewing habits are giving way to streaming, on-demand and digital-first experiences. The challenge for brands? Keeping up with audiences who’ve moved beyond the schedule.

Digital Strategy Connected TV Programmatic Video
Read the blog post

Google’s February Discover Update: A Quiet Change That Could Hit Your Traffic

At the beginning of February, Google rolled out a core update. But this one wasn’t about the usual search rankings. It focused on Google Discover - and if you’re not entirely sure what that is, you’re not alone.

SEO Digital Strategy Website Optimisation
Read the blog post

Get In Touch

Have a project in mind? Looking for a marketing partner you can rely on?

We’re here to help. Use the form to tell us what you need, and our team will be in touch soon.