Google says frequent crawling is a good sign - here’s what that actually means
Recently, Google quietly published a new help document explaining how its web crawlers work. On the surface, it’s fairly basic guidance. But one line in particular caught the attention of many SEOs: Frequent crawling is a good sign. If Googlebot is visiting your site often, Google says it usually means your content is seen as fresh, relevant, or in demand. For anyone monitoring crawl stats in Search Console, that’s an interesting signal. But to understand why it matters, it’s worth stepping back and looking at what crawling actually is.
SEO
Digital Strategy
Google Search
