Based in Leeds, we've spent years working with brands in this space. That focus gives us something most agencies can't offer: real vertical expertise, not just channel expertise. We understand your customers, your competition and your commercial pressures - and we build strategy around that, not the other way round.
We've sat on both sides of the agency-client table, and that shaped how we work: fewer layers, more honesty, and a relentless focus on what actually moves the needle for your business - not just what keeps a campaign "active."
Whether you're a growing brand or an established one looking to push further, we start with your goal and work backwards to the right solution - whether that's one channel or several.
We exist to deliver advantage in partnership with our clients. That means being genuinely invested in your goals - not just delivering reports, but solving problems, asking the right questions, and staying accountable for results. Our approach is grounded in data and insight, and it's built to last, not just to hit this month's numbers.
We exist to deliver advantage in partnership with our clients. That means being genuinely invested in your goals - not just delivering reports, but solving problems, asking the right questions, and staying accountable for results. Our approach is grounded in data and insight, and it's built to last, not just to hit this month's numbers.
At We Are Intrinsic, we’re a team of strategists, creators, and problem-solvers who care about real results, genuine connections, and doing brilliant work without the fluff.
Managing Director
Mark leads We Are Intrinsic with 15+ years of experience in web, e-commerce, SEO, PPC, and digital transformation. He’s helped some of the UK’s biggest brands achieve, and exceed, their goals with smart strategy and measurable impact.
Account Director
With 18+ years in advertising and marketing, Christina excels at building long-term partnerships and delivering campaigns that make a difference.
She’s worked across sectors from finance to fashion, blending strategic thinking with creative execution.
Project Manager
Gemma keeps projects on track with her organisational skills, attention to detail, and people-first approach, all while making sure clients and colleagues have a smooth, enjoyable experience.
Head of Paid
Chris leads our paid media strategy, ensuring campaigns deliver maximum impact across PPC, social, and display. He’s passionate about data-driven marketing, optimising performance, and helping brands grow through smart digital investment.
Paid Media Manager
Matt supports our paid media campaigns across PPC, social, and display, working closely with Chris to help deliver strong results for our clients. He focuses on campaign setup, optimisation, and performance tracking to help brands get more from their digital ad spend.
Head of SEO
Gaz is our go-to for all things organic visibility and technical SEO. He digs deep into keyword research, competitor analysis, and backlink profiles to uncover growth opportunities. With expertise in WordPress development and SEO-focused content, he helps brands build stronger, smarter digital foundations that drive long-term results.
Project and Social Media Manager
Natalia keeps projects organised, ensuring timelines, tasks, and communications stay on track. She supports campaign delivery across the team and manages We Are Intrinsic’s social media channels in line with the agency’s voice and values. With a background in social media and digital marketing, she brings structure and consistency to internal projects and online communications.
Chairman and Strategy Lead
Dom works alongside Mark to shape the strategic direction and growth of We Are Intrinsic. He’s focused on turning big ideas into actionable goals, helping the agency—and our clients—move forward with clarity and purpose.
Business Development Manager
With 25+ years in sales, spanning legacy media outlets to startups, Tom brings a wealth of experience to building new business and lasting client relationships. As Business Development Manager at Intrinsic, he combines that broad industry perspective with a hands-on approach to driving growth.
We start by listening. Through workshops, research, and insight sessions, we uncover where you are, what’s working, and what’s standing in the way.
Clarity is key. Together, we shape a clear strategy – defining your goals, positioning, audiences, and success measures.
We turn insight into action. From channel plans to brand narratives, we create frameworks that guide growth — practical, not theoretical.
Strategy is only as good as its execution. We support you in bringing it to life, through campaigns, content, capability, and collaboration.
No strategy stands still. We review, reflect, and refine, ensuring your direction stays relevant, responsive, and results-driven.
You’ll always know what’s happening, why it matters, and how it’s moving your business forward. Transparency is part of the process.
Our results speak for themselves. Here’s what our clients have to say about working with Intrinsic - real partnerships built on trust, collaboration, and performance that delivers.
Have a project in mind? Looking for a marketing partner you can rely on?
We’re here to help. Use the form to tell us what you need, and our team will be in touch soon.
