When British Fires partnered with We Are Intrinsic, the focus was on building clarity and structure into their paid media activity, creating a framework designed for scalable, long-term growth.
In Q4 2025, we implemented a full-funnel paid media strategy across Google and Meta, aligning creative, audience intent and search behaviour. The result was measurable growth in traffic, conversions and branded demand all while maintaining efficient CPAs.
British Fires’ paid activity lacked a defined funnel structure, limiting demand generation and lower-funnel efficiency. First party data was underutilised, messaging wasn’t aligned to intent, and upper-funnel scale was restricted.
The goal was to build brand demand while driving measurable performance growth.
We transitioned the account into a structured full-funnel paid strategy, integrating Search, P.Max, YouTube, Display and Paid Social under one cohesive plan.
Awareness (TOFU)
Video Reach & Demand Generation campaigns targeting 25-35M upper-funnel audiences, with 30s creative emerging as the strongest prospecting driver.
Consideration (MOFU)
Lookalike audiences (1.07M size) and carousel testing, delivering 54% higher CTR vs TOFU. First-party data activation became central to growth.
Conversion (BOFU)
Structured remarketing, Search & P.Max expansion, and high engagement audience targeting aligned with brochure downloads and “Where to Buy” searches.
Luxury positioning, 5 Year Guarantee messaging and product led creative drove the strongest interaction rates.
The campaign delivered strong, measurable growth:
3.46M Impressions
642K Interactions
759 Conversions
By combining creative-led demand generation, structured audience segmentation and expanded Search & P.Max coverage, British Fires moved from reactive activity to a scalable, data-led growth model with strong foundations for continued expansion.
“British Fires had strong brand potential but the paid activity needed a clearer structure to drive consistent growth. We built a full-funnel strategy across Google and Meta, aligning audiences, creative and intent at each stage of the journey. With the right foundations in place, performance quickly accelerated, delivering significant increases in traffic, conversions and branded demand, turning paid media into a much more scalable growth channel.”
Chris, Head of Paid
Client
Mission
When Stories Flooring partnered with We Are Intrinsic, their goal was clear: increase visibility across key flooring categories and turn that attention into measurable sales.
Results
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