When Stories Flooring partnered with We Are Intrinsic, their goal was clear: increase visibility across key flooring categories and turn that attention into measurable sales.
Through data-driven SEO strategy, we improved keyword rankings, expanded category reach and optimised the technical performance of the site. For us, it was important to drive both traffic and revenue growth while delivering a seamless experience for users.
Stories Flooring wanted to grow visibility across key product categories and convert that attention into measurable sales. The engineered wood flooring category was highly competitive, dominated by established players and Stories Flooring needed a strategy to stand out in search results and attract high-intent buyers.
We implemented a data-driven SEO campaign focusing on:
The campaign delivered strong, measurable growth:
| Sessions | Total revenue | |
|---|---|---|
| 2025 | 39,213 | £216,694.25 |
| 2024 | 19,483 | £112,613.38 |
| % change | 78.16% | 92% |
“Our goal with Stories Flooring was simple: turn visibility into real business growth. By combining strategic keyword targeting, category level optimisations, and technical SEO improvements, we didn’t just boost rankings, we created a foundation for sustainable revenue growth and a better experience for every visitor!”
Gaz, Head of SEO
Client
Mission
When Sandown partnered with We Are Intrinsic, the goal was to increase visibility across key location and vehicle pages.
Results
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