Growing Visibility With Strategic SEO

SEO Digital Strategy Lead Generation

When Sandown partnered with We Are Intrinsic, the goal was to increase visibility across key location and vehicle pages.

Through a data-led SEO strategy, we improved keyword rankings, expanded model and manufacturer reach, and optimised the site’s technical performance

Key Stats

+40.3% Increase in Page 1 Rankings

98.1% Reduction in Non-Indexed URLs Being Crawled

Challenge

Sandown had a number of technical SEO issues stopping the site from being crawled efficiently, and had seen a lack of growth for commercial keywords.

Action

We implemented a data-driven SEO campaign focusing on:

Keyword visibility: Keyword research, on-page optimisation, and implementing an informational content strategy has led to a +40% increase in keywords ranking on page 1 since the start of the campaign.
Technical SEO & UX: Performed a technical audit and fixes. One of the main issues was the number of URLs being generated and crawled. The website also lacked fundamental SEO requirements such as an XML sitemap and had issues with duplication.

Result

The campaign delivered strong, measurable keyword growth, including a +40% increase in page-one rankings.

“Sandown had the brand strength, but underlying technical issues were holding back organic growth. We began with a detailed audit to uncover crawl inefficiencies and missed keyword opportunities, then rebuilt the foundations, resolving duplication, tightening technical SEO and aligning content to high intent vehicle and location searches. By combining structural fixes with targeted optimisation, we not only improved how search engines navigated the site but also strengthened visibility where it mattered commercially.’’

Gaz, Head of SEO

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Our Work

Expanding Reach With Data-Led Strategy

Client

Mission

When YES Energy partnered with We Are Intrinsic, the objective was simple: establish a strong digital presence and implement a scalable paid media strategy designed to drive efficient, high quality conversions.

Results

+431% Increase in Conversions

+244% Increase in Conversion Rate

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