When BCM partnered with We Are Intrinsic, the objective was to create a digital platform that truly reflected the scale, quality, and technical capability of the business. The focus was on building a modern, high performing website that could clearly represent BCM’s multiple divisions, strengthen brand perception, and deliver a seamless user experience.
The project centred on creating a clear digital structure, improving user journey, and delivering a platform that balances strong visual impact with technical credibility, positioning BCM for long-term digital growth.
BCM operates across multiple areas of the business, including Architectural, Rail, and Drainage. The challenge was to create a website that:
The existing digital presence did not fully reflect the scale, stability, and quality of the organisation, nor did it clearly guide users to the right information based on their needs.
We designed and built a new multi division website that clearly structured BCM’s Architectural, Rail, and Drainage divisions into an intuitive, easy to navigate digital experience. This included creating a split homepage structure, simplified navigation, and clear user pathways to guide different audiences to the right information.
The project involved modern website design, full website development, implementation of technical document access, lead capture functionality, and improved enquiry journeys, alongside a scalable digital structure that supports ongoing content growth and future development.
The new BCM website delivered a clear, structured, and future proof digital platform that:
The website now acts as a true digital representation of BCM’s scale, expertise, and quality, supporting both brand perception and commercial objectives.
Video Content
Drone and factory tour video content was used to showcase BCM’s scale, processes, and people - helping audiences understand the complexity behind production and lead times. By taking users inside the factory digitally, the content visualises the manufacturing journey, builds trust, and humanises the brand. This creates a virtual factory experience that strengthens credibility, supports sales conversations, and improves understanding of BCM’s technical capability.
“Our goal with BCM was to create a modern, high performing website that reflected the scale and quality of the business across its key divisions. We built a clear multi-division structure, improved navigation, and strengthened the user journey, supported by video and drone content that showcased BCM’s people and manufacturing capability. The result is a future proof platform that elevates brand perception, improves engagement, and supports long term growth.”
Christina, Account Director
Client
Mission
YES Energy Solutions engaged We Are Intrinsic to rebuild their digital platform with one clear goal: to make it instantly understandable, easy to use, and genuinely helpful for the people who rely on it.
Results
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