Our Blog - Digital Strategy

Insights. Ideas. Intrinsic Thinking.

From paid media performance tips to SEO deep dives, brand strategy, data hygiene, and everything in between, our blog exists to help brands like yours grow smarter, scale faster, and stay ahead of the curve.

Airbnb’s CEO says traffic from AI chatbots converts better than Google

Earlier this month, Airbnb shared something that made a lot of marketers pause - during its latest earnings call, the company revealed that traffic coming from AI chatbots is converting at a higher rate than traffic coming from Google search. Not more traffic. Better converting traffic.

SEO AI Search Search Marketing

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Google’s February Discover Update: A Quiet Change That Could Hit Your Traffic

At the beginning of February, Google rolled out a core update. But this one wasn’t about the usual search rankings. It focused on Google Discover - and if you’re not entirely sure what that is, you’re not alone.

SEO Digital Strategy Website Optimisation

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