Our Blog - Digital Strategy

Insights. Ideas. Intrinsic Thinking.

From paid media performance tips to SEO deep dives, brand strategy, data hygiene, and everything in between, our blog exists to help brands like yours grow smarter, scale faster, and stay ahead of the curve.

ChatGPT now knows where you are: What this means for local search (and your business)

Search is changing again - but this time, it’s not Google leading the shift. OpenAI has introduced location sharing in ChatGPT, allowing users to share their device location to receive more accurate, localised responses. On the surface, it sounds like a small update. In reality, it’s a pretty big signal of where search is heading next.

SEO AI Search Search Marketing

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Airbnb’s CEO says traffic from AI chatbots converts better than Google

Earlier this month, Airbnb shared something that made a lot of marketers pause - during its latest earnings call, the company revealed that traffic coming from AI chatbots is converting at a higher rate than traffic coming from Google search. Not more traffic. Better converting traffic.

SEO AI Search Search Marketing

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Google’s February Discover Update: A Quiet Change That Could Hit Your Traffic

At the beginning of February, Google rolled out a core update. But this one wasn’t about the usual search rankings. It focused on Google Discover - and if you’re not entirely sure what that is, you’re not alone.

SEO Digital Strategy Website Optimisation

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