Our Blog - AI Search

Insights. Ideas. Intrinsic Thinking.

From paid media performance tips to SEO deep dives, brand strategy, data hygiene, and everything in between, our blog exists to help brands like yours grow smarter, scale faster, and stay ahead of the curve.

Stop Chasing AI Trends - Start Using It Strategically

There's no shortage of excitement around AI right now. Conferences, LinkedIn posts, podcasts — everyone has a story about what they're building or experimenting with. But if you look closely, a lot of that activity isn't actually moving the needle for the businesses involved. The truth is, most companies don't have an AI problem. They have a strategy problem.

AI Search Search Marketing AI Tech

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Ranking is easy. Being trusted is harder.

There's a quiet shift happening in how people find things online. It's not a Google update. It's not a new platform. It's something harder to track in Search Console and harder to fix with a technical audit. People have stopped fully trusting the places they search - and started trusting each other instead.

SEO AI Search Search Marketing

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ChatGPT now knows where you are: What this means for local search (and your business)

Search is changing again - but this time, it’s not Google leading the shift. OpenAI has introduced location sharing in ChatGPT, allowing users to share their device location to receive more accurate, localised responses. On the surface, it sounds like a small update. In reality, it’s a pretty big signal of where search is heading next.

SEO AI Search Search Marketing

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Airbnb’s CEO says traffic from AI chatbots converts better than Google

Earlier this month, Airbnb shared something that made a lot of marketers pause - during its latest earnings call, the company revealed that traffic coming from AI chatbots is converting at a higher rate than traffic coming from Google search. Not more traffic. Better converting traffic.

SEO AI Search Search Marketing

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