Our analysis took data from the following sources: Ranking Data, Content, Backlinks, Competitor Detail, GA4 & Known Best Practice. We produced a document that outlined the current state of play, defined what ‘good’ could look like from a traffic perspective, established how much it would cost and over what period of time can it be achieved.  We also conducted a technical SEO Audit which showed that there were crawling issues that meant all of their products weren’t being indexed by Google due to a breadcrumb issue.